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Custom Web + SEO Strategy · For Financial Advisors

There's a New Battlefront in Financial Services... and Most Advisors Don't Even Know It Exists.

Every month, 55,000 people search "find a financial advisor near me." Over 40% of prospects now find their advisor through Google and AI search. The advisors who dominate that battlefield are generating 5 new clients a month... without cold outreach, without ad grind, without broker-dealer sales pressure. It's time to get on the battlefield... before a competitor in your market does.

Book a Call with PeterFriendly tour... not a sales pitch.
30 Years in Financial Services
Compliant for IARs, RIAs, B/D Reps
5 New Clients in 90 Days or Every Dollar Back
The New Battlefield
55,000
Monthly searches for "financial advisor near me"
40%+
Of advisor prospects now discover through Google and AI search
$0
What most advisors are capturing from that traffic

It's time to get on the battlefield.

What Peter Builds For You

Three Systems. One Growth Engine.

A website alone won't generate 5 new clients a month. Neither will SEO alone. Neither will AI visibility alone. You need all three working as one system... built by one firm that understands financial services.

01

A Custom Website That Converts

Not a template. Not a directory listing. A site built around your practice, your market, and your ideal client... designed to turn cold traffic into booked appointments.

02

Google First-Page Domination

A five-zone strategy across Local Service Ads, Search Ads, Organic Results, Google Business Profile, and Directories. You own multiple layers of the page... not just one.

03

AI Search Visibility

Your content engineered to appear in ChatGPT, Perplexity, and Google's AI Overviews. Because that's where discovery is moving... and the advisors who build for it early own it outright.

All three. One firm. One monthly fee. Results guaranteed in 90 days.
The 5 Zones

Google's First Page Is Five Separate Battles.

Most advisors are invisible in all five. We build your visibility in every zone that matters for local high-intent search.

Zone 01

Local Service Ads

Top of page. Highest-intent leads. Google Screened trust badge.

Missing here hands every top-of-page call to a competitor.

Zone 02

Google Search Ads

Immediate visibility from day one. Buy your way to the front while organic compounds.

Not running here means no presence while SEO takes hold.

Zone 03

Organic Results

Long-term authority. Compounds over time. The foundation of every other zone.

Invisible here means zero free traffic forever.

Zone 04

Google Business Profile

The Map Pack. Ratings drive local trust. Your most valuable free asset.

No GBP means no Map Pack... and no local AI citations.

Zone 05

Directories

Citations on NAPFA, CFP Board, SmartAsset, BrokerCheck. Reinforces every other zone.

Inconsistent listings tank your ranking across all five zones.

Real Advisors. Real Growth.

The Advisors Who Got on the Battlefield First.

These are practices Peter has personally coached and built growth systems for. The numbers below are theirs.

Brian Callahan

"Peter helped us rethink our positioning and referral strategy in a way that immediately changed our growth trajectory. What surprised me was how quickly the system started producing results."

Brian Callahan
Callahan Wealth Advisory · Kansas City, MO
$28M → $82M AUM
Lisa Tran

"Peter identified a strategic constraint that had been quietly limiting our growth for years. Once we corrected it, client acquisition accelerated dramatically. The guarantee made the decision easy."

Lisa Tran
Summit Harbor Financial · Irvine, CA
$35M → $91M AUM
Daniel Foster

"The clarity Peter brought to our marketing and positioning changed everything. Our firm tripled its growth rate within two years. Having Peter directly involved made all the difference."

Daniel Foster
Foster Private Wealth · Tampa, FL
$22M → $74M AUM
Kevin Morales

"Peter has an unusual ability to identify the one strategic change that makes everything else work better. Our firm experienced the fastest period of growth in its history within the first year."

Kevin Morales
Morales Wealth Advisors · Phoenix, AZ
$41M → $97M AUM
The 90-Day Performance Guarantee

5 New Clients. 90 Days. Or Every Dollar Back.

We don't hide behind fine print. Here's exactly what we commit to, what counts, and what happens if we miss.

What We Commit To

Five new paying clients in your practice within 90 days of your new website and SEO system going live. Not leads. Not appointments. Paying clients.

What Counts As A New Client

Any individual or household that signs an engagement agreement with your firm and becomes a paying client during the 90-day period following launch... sourced directly or indirectly through the website and Google visibility system we build for you.

What You Get If We Miss

100% refund of every dollar paid to Peter Montoya Inc. since the program started. You keep the website. You keep the SEO assets. You keep the Google Business Profile optimization, directory citations, and content library we built for you. No clawback. No conditions.

What We Need From You

Show up for weekly strategy calls. Execute the plan we lay out. Respond to inquiries that come through the system within 24 hours. That's the whole list.

Why We Can Offer This

30 years inside financial services. Hundreds of advisor websites built. A system refined across every compliance framework in the industry... IAR, RIA, and B/D Rep. We've done this enough times to know the math. If you show up, you hit five.

This is the only performance guarantee of its kind in financial advisor marketing. Because nobody else has the 30-year track record to back it.

Who This Is For

Built for Every Advisor Who Has to Answer to Compliance.

Every system we build fits inside your regulatory framework. No shortcuts. No workarounds that get you flagged.

Investment Advisor Representatives

IARs working through an RIA firm. We build inside your firm's compliance guidelines... every page reviewed before it goes live.

Registered Investment Advisors

Solo RIAs and multi-advisor firms. SEC testimonial rule fully respected. Disclosures baked into every page from day one.

Broker/Dealer Representatives

The toughest compliance lane in the industry... and the one we've navigated more than any other. We build inside your B/D's pre-approval process, every time.

Advisors Paying for Lead-Gen Services

Running SmartAsset, Advisor JetPack, or Apex Acquisition and tired of the cost-per-client math? Build your own pipeline for half the cost... and own it forever.

Case in Point

One Advisor. Top 3 in 20 Days.

20 days
From invisible to top-3 Local Service Ads

"This financial advisor jumped from nowhere to the top three in every local search in his market... in less than 20 days. Same play. Same system. Different zip code."

Full case study with client permission coming soon.

Every Month You Wait, 55,000 Prospects Are Searching... And Finding Someone Else.

Your market has a finite number of serious advisors competing for Google's top three. The advisors who build this system first lock in a position that becomes harder to unseat every month. We take a limited number of advisors per quarter... and we only build for one advisor per zip code. Check if yours is still open.

Book a Call with PeterFriendly tour... not a sales pitch.
Ready to Get On the Battlefield?

Book Your Free Strategy Call With Peter.

One 30-minute call. Peter reviews your practice, your market, and your competitive landscape... and tells you exactly what it would take to generate 5 new clients a month. If we're the right fit, we build it. If we're not, you walk away with the most honest roadmap you've ever had.

Book a Call With PeterFriendly tour... not a sales pitch.
Common Questions

Before You Book the Call... Here's What You're Probably Wondering.

How long is the call?+
30 minutes. Peter runs it himself... not a junior team member, not an intake screener. We cover your practice, your market, your current digital presence, and what it would take to generate 5 new clients a month. Zero sales pressure. Either it's a fit and we talk next steps, or it's not and you leave with the most honest roadmap you've gotten.
What will we actually cover on the call?+
A live walkthrough of your current Google visibility across all five zones... Local Service Ads, Search Ads, Organic, Google Business Profile, and Directories. Where you're winning, where you're invisible, and where your local competitors are taking share. Then Peter walks you through exactly what the 90-day build looks like for your specific market.
Is my market still available?+
We only take one advisor per zip code. On the call, Peter will check availability for your specific market in real time. If your zip code is already claimed, he'll tell you on the spot and recommend a nearby market that's still open... or put you on a waitlist if you'd prefer.
What does the 90-day program cost?+
Pricing varies by market competitiveness and scope... but typically runs 40-60% less than what most advisors are spending on SmartAsset, Advisor JetPack, or Apex Acquisition in any given month. Peter covers exact numbers for your specific situation on the call. And remember... if we don't hit 5 new clients in 90 days, every dollar comes back.
How is this different from what my broker/dealer is already doing?+
Your B/D's approved-vendor list is built for compliance, not growth. Those websites make you findable to referrals... they don't make you discoverable to the 55,000 people a month searching "financial advisor near me." We build inside your B/D's pre-approval process, every page, every time. You stay compliant. You also get found.
What if I'm not a good fit?+
Peter tells you on the call. No hard pitch, no follow-up sequence trying to change your mind. We only take advisors who are a clear fit for the system and the guarantee. If your market is too saturated, your practice isn't ready, or there's a better path forward... Peter says so directly and points you in the right direction.

© 2026 Peter Montoya, Inc. All rights reserved. Results may vary based on individual effort, market conditions, and practice-specific factors. Past client performance does not guarantee similar results.