For Financial Advisors About Peter Montoya About Our Organization Services Creating Your Ideal Practice Creative Services - brochures... Book Peter To Speak Coaching Program Marketing Library Products The Personal Branding Phenomenon The Brand Called You - Book The Brand Called You - Audio Audio CDs The Magazine - Archive Client Testimonials FREE Resources What is Personal Branding? Media Kit VIEW Q1 Issue Q2 Issue Q3 Issue Q4 Issue   All Magazines Content Features Art Linkletter Does the Darndest Things Like surfing, skiing, and traveling the country giving speeches on behalf of the Alzheimer’s Foundation...all at age 91. How does he stay relevant at an age when most people are trying to stay awake? We’ll ask him. -6- See Fred Sell "He sells well!" That simple slogan and a tireless dedication to marketing and customer services have put Fred Evans' face on hundreds of For Sale signs in Ventura County, California. -11- Personal Branding 101: Nuts and Bolts Let's look at the sixth of the Eight Laws: The Law of Unity. You can't live your Personal Brand in public and violate it behind closed doors. Just ask Bill Clinton... -14- Departments Letter from the Publisher -3- The Cult of Celebrity Stedman Graham looks at the owner of a successful custom clothing business who turned his unique skills into value for his customers, and a thriving enterprise. -5- Personal Branding Puzzlers What do you write? Where do you advertise? How do you make sense of all this? We’ll answer a few more or your pressing questions. -17- The Referrer Guru Testimonials - endorsements from third parties - are like gold when you're shopping for new business. Our guru tells you how to get them. -18- Performance PR Want to know how to make editors, reporters and producers use your ideas more often? Then read the 15 things media professionals love to see from business owners. -19- Personal Marketing Don't waste your money on billboards and bus benches. Here are eight cost-effective, unique ways to advertise in the open air. -20- Personal Brand.com Is it worth your money to pay Google or Overture for search keywords? If you do it right, yes. It can be the best online advertising investment your business will ever make. -21- How Can I Help You? Our customer service smart guy tells you how to write a preemptive customer service action plan. -22- Glossary Key Personal Branding terms -23-

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