For Financial Advisors About Peter Montoya About Our Organization Services Creating Your Ideal Practice Creative Services - brochures... Book Peter To Speak Coaching Program Marketing Library Products The Personal Branding Phenomenon The Brand Called You - Book The Brand Called You - Audio Audio CDs The Magazine - Archive Client Testimonials FREE Resources What is Personal Branding? Media Kit VIEW Q1 Issue Q2 Issue Q3 Issue Q4 Issue   All Magazines Content Features The Best and Worst Personal Brands of 2003 So Far Every year, there are a few people who rise or fall meteorically, their Personal Brands either turning to platimum or dust based on their actions or reactions. So as a public service, we break down the 5 best and 5 worst Personal Brands of the first half of 2003. Get your lists ready, and let's compare! -6- More Than Skin Deep Dr. Howard Murad, M.D. listened to the consultant who told him to name his fledging skin care products business after himself. The result has been a glamorous celebrity clientele, one of the nation's leading skin care lines, and a booming Personal Brand. -11- Personal Branding 101: Nuts and Bolts Our next installment on Personal Branding basics looks at the fourth of the Eight Laws: The Law of Visibility. Contrary to what you might think, being good isn't enough to make your brand fly. You've got to be visible, and be seen over and over and over... -14- Departments Letter from the Publisher -3- The Cult of Celebrity Relationships give Personal Brands power. Our Senior Editor looks at why relationships suffer...and what you can do. -5- Personal Branding Puzzlers A single Personal Branding issue can make the difference between success and failure. Ask away and we'll help you be successful. -17- The Networking Guru Our referral expert shares the specific process and questions you can use to upgrade the quality of your referrals. -18- Performance PR Why public realtions shouldn't be occasional, but a consistent part of your Personal Branding strategy. -19- Personal Marketing You can't call. You can't e-mail. so how do you reach your prospects? Try radio. It's not as scary as you think. 10 great tips for spending less and getting more. -20- Personal Brand.com In a column about code, computers and...cookies(?), our residnet Netizen gives you a simple formula for making your site as visible as possible to the search engines. -21- How Can I Help You? We learn more from our failures than our successes, and nowhere is this more true than in customer service. Some ideas for turning shortfalls into long-term improvement. -22- Glossary Key Personal Branding terms. -23-

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