For Financial Advisors About Peter Montoya About Our Organization Services Creating Your Ideal Practice Creative Services - brochures... Book Peter To Speak Coaching Program Marketing Library Products The Personal Branding Phenomenon The Brand Called You - Book The Brand Called You - Audio Audio CDs The Magazine - Archive Client Testimonials FREE Resources What is Personal Branding? Media Kit VIEW Q1 Issue Q2 Issue Q3 Issue Q4 Issue   All Magazines Content Features The Doctor Is On Love her or hate her, radio talk star and author Dr. Laura Schlessinger is a force in the push to return america to traditional family balues. And she's built a powerful Personal Brand the old old-fashioned way: by saying what she believes and never backing down from her mission to protect kids. -6- Thinking Small, Achieving Big Financial advisors David Newton and Jon Schrank are bringing the principles of Personal Branding to life with their ambitious, carefully planned business development plan. Learn the methods they're using to grow their business in a rough economy. -11- Personal Branding 101: Nuts and Bolts Our next installment on Personal Branding basics looks at the third of the Eight Laws: the Law of Distictiveness. Discover why it's not enough to have a great brand; you've got to express it in a way that makes you completely unique and memorable. -14- Departments Letter from the Publisher -3- The Cult of Celebrity As our Senior Editor relates, successful branding begins when you match what gives your life joy with your professional goals. -5- Personal Branding Puzzlers Personal Branding is an endless source of questions. Fortunately, we have a bottomless supply of useful answers. -17- The Referral Guru There's nothing wrong with letting clients know you'll be asking them for a referral...as long as you let them know you intend to earn it first. -18- Performance PR Where do you send that press release you've spent so much time polishing? That depends on your media list. -19- Personal Marketing Direct mail pros know three secrets that can double or triple the response of almost any mailer. You should know them, too. -20- Personal Brand.com The best ways to make your Web site more relevant to top search engines...and get more leads from the Internet. -21- How Can I Help You? You'll never know how your customer service is unless you ask your customers. Here are the best questions to ask, and when. -22- Glossary Key Personal Branding terms. -23-

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