For Financial Advisors About Peter Montoya About Our Organization Services Creating Your Ideal Practice Creative Services - brochures... Book Peter To Speak Coaching Program Marketing Library Products The Personal Branding Phenomenon The Brand Called You - Book The Brand Called You - Audio Audio CDs The Magazine - Archive Client Testimonials FREE Resources What is Personal Branding? Media Kit VIEW Q1 Issue Q2 Issue Q3 Issue Q4 Issue All Magazines Content Features His Chips Have Come In His passion for cholcolate chip cookies made Wally Amos "Famous Amos" back in 1975. Now the self-proclaimed "cookie man" reveals how he's kept his Personal Brand (and broad grin) so familiar even after losing his company. Hint: it's got nothing to do with marketing. -6- Green With Envy Landscape designer Mike Parket has become the dominant brand in his business in the coastal communitites of Orange County, California. And he's done it the old-fashioned way: putting his name everywhere. -11- Personal Branding 101: Nuts and Bolts Our next installment on Personal Branding basics looks at the third of the Eight Laws: The Law of Personality. Discover why it's critical to build your brand around your true self-even your flaws. -14- Departments Letter from the Publisher -3- The Cult of Celebrity Celebrities don't stay celebrities by accident. Our Senior Editor shows how teamwork keeps the famous famous. -5- Personal Branding Puzzlers Readers throw all sorts of questions at our dartboard-like brains. We answer the ones that hit the bullseyes. -17- The Referral Guru If your seminars aren't a channel for referral business, you're leaving cash on the table. Here's how to convert new prospects. -18- Performance PR You have 30 seconds to capture the attention of a reporter. Can you do it? you can with a polished, precise sound bite. -19- Personal Marketing Your Personal Brochure is designed and written. Here's how to get great photography and printing without getting screwed. -20- Personal Brand.com Our uber-geek tells you how search engines find your Web site: through search phrases in your source code. -21- How Can I Help You? Mistakes don't have to end customer relationships. The right strategy can turn service failures around. -22- Glossary Key Personal Branding terms. -23-

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