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Candid, insightful and entertaining,
The Brand Called You is the one book every entrepreneur will want on their desk. Learn the secrets to triple your revenues, trump your competition, and trade frustration for free time. |
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Product Detail
Hardcover:  View back cover
Hardcover: 280 pages
Author: Peter Montoya & Tim Vandehey |
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Award:
Winner 2003 Readers Preference Reviews "Editor's Choice Awards" |
Want to make money with less work? Create a brand that tells customers how you're different from your competition and build your relationships with them daily.
The Brand Called You is the ultimate resource for building your brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money. |
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From the Readers
"Finally, a book written by experts who understand that people, not products, are the heart of all effective branding! Peter Montoya's branding ideas are going to change how business owners and professionals promote themselves."
– Roberts G. Allen and Mark Victor Hansen
"The Brand Called You has one of the longest subtitles that I have ever seen on a book, but it is an accurate synopsis – "The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand". If you ever wanted to know about personal branding this book will give you a thorough understanding of what it is and what it is not. "Branding" is pretty much a buzz word in the marketing arena but rarely have I encountered anyone who truly understands it as well as Peter Montoya. In this book he examines a specific type of branding – personal branding. The coverage is absolutely the most exhaustive that I have seen anywhere. He starts with the basics of defining personal branding and continues through building an appropriate brand, strategies for personalized branding, power tools for developing a personal brand, and a plan for establishing your personal brand in twelve months. If you want your business to be the next Eddie Bauer, Charles Schwab, or Ben and Jerry's this book is an indispensable guide to get you there. It is a highly recommended purchase for anyone seeking to establish name recognition as a personal brand and the best guide I've seen on the market today."
– Harold McFarland, editor
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Do you have questions about this book? Please contact Kim Fisher at:
Tel: 949.265.0902
Fax: 949.265.0929
Email: 
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